Kyle McBride

Provides independent challenge and seasoned oversight to Joi Gaming's Board, guiding strategic growth and ensuring financial discipline.

• Directed strategic growth initiatives, outlining a 2025-27 blueprint for market expansion and new vertical identification.
• Accelerated critical decision-making processes for the new Managing Director, enhancing operational efficiency.
• Ensured financial health by scrutinizing KPIs and P&L statements, maintaining profitability and capital discipline.
• Bridged communication between investors and regulators, safeguarding licensing compliance and brand reputation.

Led day-to-day operations and strategic development for Litty Gaming, a prediction-based Reality-TV engagement company, driving rapid, compliant growth post-seed funding.

• Defined and executed the product vision for a reality-prediction engine, integrating virtual currency and interactive features.
• Built and steered the comprehensive product roadmap from Minimum Viable Product (MVP) to successful full market launch.
• Secured critical partnerships and investment by representing Litty at investor, partner, and media meetings, closing key deals.
• Managed full budgeting and financial planning, aligning forecasts with key monetization levers for sustained revenue growth.
• Designed and implemented a scalable organizational structure and strategic hiring plan to support each growth phase.

Spearheaded the digital transformation of Jack's Casino, a 65-year-old land-based brand, establishing it as a top 5 online market leader in the Netherlands.

• Successfully secured three Dutch Gaming Licenses, including the primary license for JACKS.NL, ensuring market entry and compliance.
• Negotiated and secured critical online contracts, then defined and implemented the overarching online market strategy.
• Built and scaled an entire organization from scratch, hiring and establishing 70 FTEs across all teams and departments.
• Captured an 8% market share and achieved a top 5 position in the competitive Dutch online market (H2 Capital).
• Drove immediate financial success, achieving bottom-line profitability from the first month of launch.
• Earned five prestigious local industry awards within two years, recognizing operational excellence and market impact.
• Managed full profit and loss (P&L) responsibility, ensuring financial performance and strategic allocation of resources.

Developed and executed a customer-centric strategy to position betPawa as a top 3 market player and led its successful expansion into six French-speaking African countries.

• Designed and deployed a comprehensive Customer Experience Indicator (CXI) Framework to measure and enhance user satisfaction.
• Built and led cross-functional teams, establishing Product, Brand Marketing, UX, and Research & Insights functions.
• Orchestrated the rebranding of betPawa, establishing a customer-led 'myPawa betPawa' brand positioning.
• Spearheaded market expansion into six new countries across French-speaking Africa, significantly growing market reach.
• Successfully developed and launched bet254, a new brand tailored specifically for the Kenyan market.
• Innovated and launched a Virtual Sports Product as a strategic response to COVID-19, ensuring business continuity.

Established a cross-brand customer experience strategy framework across Betsson Group, integrating best practices and optimizing customer KPIs for enhanced performance.

• Conducted a successful CX Audit across Betsson Brands, yielding actionable insights for strategic improvements.
• Identified and standardized customer experience best practices across over 20 brands, enhancing consistency and quality.
• Monitored key customer performance indicators (KPIs) to identify and resolve bottlenecks, optimizing the overall customer experience.

Directed the migration of OranjeCasino and KroonCasino to the Betsson platform, overhauling product and brand experience to achieve strong year-on-year growth and top performer status.

• Directed the seamless migration of OranjeCasino and KroonCasino onto the Betsson Platform, ensuring operational continuity.
• Spearheaded Product, Brand Marketing, UX, and Research/Insights functions, driving integrated customer experience strategies.
• Contributed strategically to the planning and preparation for future Dutch regulations, anticipating market changes.
• Drove significant year-on-year growth for both brands through enhanced product and brand experiences.